The CAPTCHA Economy: How WAFs Integrate Challenges in 2026 (and Why Bypasses Cost Less Than Protection)
Every website is getting scraped. CAPTCHAs are one answer, but the landscape has fragmented: Google reCAPTCHA lost its monopoly, Cloudflare Turnstile runs free (sort of), and bypass services solve them for less than Google charges for Enterprise assessments. Meanwhile, WAFs are adding native CAPTCHA challenge actions. This post maps the whole picture: the providers, the pricing, the bypass economics, and which WAFs can actually issue a challenge today.